Alexander Budau

Creative Director

Career

Education

March 2009 - March 2012
Graphic Design, Diploma, Kölner Design Akademie
September 2014 - July 2015
Graphic Design, Bachelor of Arts, Middlesex University, London

Advertising

March 2011 - August 2014
Intern, Junior Art Director, fischerAppelt, furore, Hamburg
August 2014 - September 2015
Freelance Art Director, Hamburg, London
September 2015 - March 2016
Junior Art Director, Serviceplan, Campaign 1, Munich
March 2016 - May 2016
Junior Art Director, thjnk, Munich
May 2016 - July 2017
Art Director, thjnk, Munich
July 2017 - May 2019
Creative Director, thjnk, Munich
May 2019 - October 2020
Freelance Creative & App/Game Developer
October 2020 - December 2023
Creative Director, Saatchi & Saatchi, Munich
January 2024 - today
Freelance Creative

There is something magical
about chewing gum.



As a kid, I always lingered in front of the kiosk. I was drawn to the many colorful packages like a moth to a flame. Once in a while, I could scrape together a few pfennigs to try something different. Something new. I introduced my palate to Snickers, Chupa Chups, and Wrigley's Spearmint. Every strip came wrapped in an extra-shiny layer, promising that the gum inside would be even more exquisite than its coating of precious metal.

After a while, the feeling of novelty faded and became rare, but the world didn't turn grey for me. It inspired me to grab my own pencils and tools and become the director of my own path. I explored new media, artists, film, music, books, ads, and nature itself. The world became my muse and my work the canvas.

I venture forth, diving deep into traditional media like film while exploring new frontiers like video games and AI. Ever excited to create something magical myself, with the potential to fuel a lifetime of creativity.

There is always a calling. You just have to listen and be brave enough to answer.

Focus

  • Creative Direction
  • Art Direction
  • Campaign Concepts
  • Film
  • Print
  • Digital
  • Team and Project Lead
  • Presentation
  • AI Expertise
  • Postproduction Direction
  • Illustration
  • CGI
  • Programming

Clients

ADAC, AOK, Bentley, Bergader, BMW, Bosch, CEP, CHIP, Coca-Cola, Dallmayr, DHL, Disney, Granini, HARIBO, Hipp, Hyundai, Lidl, KfW, McDonald's, Paulaner, Playmobil, Siemens, Sixt, SportScheck, Stihl, Subway, Techniker Krankenkasse, Telekom, tesa, Volkswagen and more.

Awards

Cannes Lions, Clio, Effie, LIA, Die Klappe, ADC, New York Festivals, Ad Stars, Golden Drum, Best of 18/1, One Show, Die Zeitungen and more.

Games

In my free time I design and develop video games. Apple featured my first game as one of the three best new apps.
Right now I am working on an existential postapocalyptic game
for all platforms. Stay tuned.